Peoples, the Diamond Store
Peoples Jewellers is the largest retailer of fine jewelry in Canada. As a mall-based retailer with more than 150 locations, Peoples brings Canadians an accessible and comfortable shopping experience. Providing jewelry for every occasion, Peoples offers a strong assortment of affordable fine jewelry. It was also the first Canadian company to sell jewelry on a time payment plan.
People's Jewellers is known as "the diamond store" in Canada. Designing much of its own jewelry, Peoples developed the exclusive Peoples Canadian Diamond® Collection, which is mined, cut and polished in the Northwest Territories. Recently, Peoples further enhanced its trend-setting reputation with the Celebration Canadian Diamond™, a special 100-facet diamond offering extraordinary brilliance. Staying on top of the newest trends, Peoples also offers new fashions in titanium and stainless steel and up-to-date styles in watches. Extensive marketing campaigns continue to bring new and returning customers into stores looking for the latest ways to shine.